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CreateAthons are 24-hour, pro bono marathons held by local marketing, advertising and public relations groups with the purpose of providing pro bono marketing services for local nonprofits, overnight.


A sudden flurry of activity on the Twitter social network and microblogging service that influences current events. A focused effort of many people using Twitter to influence current events to their favor. A TwitterStorm Press conference is organized on Twitter and where supporters are asked to participate in order to . . . Read more

Lightning Talk

A Lightning talk is a short presentation given at a conference or similar forum. Unlike other presentations, lightning talks last only a few minutes and several will usually be delivered in a single period by different speakers. Related: Pecha Kucha, Ignite, TED Talk, Wiki Stage

Event Newsroom

During a large event, a newsroom is a place/group of people who work to document and enrich the speakers talk, highlighting insighful message from the audience, centralize bachannels discussions around hashtags. This is important to have such a dedicated structure in large events and/or when participants are not used to . . . Read more