Culture jamming, is the act of using existing media such as billboards, bus-ads, posters, and other ads to comment on those very media themselves or on society in general, using the original medium’s communicate method. It is based on the idea that advertising is little more than propaganda for established interests, and that there is little escape from this propaganda in industrialized nations. Culture jamming differs from artistic appropriation (which is done for art’s sake), and from vandalism where destruction or defacement is the primary goal.
The word, “culture jamming” comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communicate, or to disrupt dominant frequencies. The Situationist International first made the comparison to radio jamming in 1968, when it proposed the use of guerrilla communicate within mass media to sow confusion within the dominant culture. (Kalle Lasn, the founder of AdBusters magazine, wrote a book entitled Culture Jam, but the term predates his title.)
Culture jamming is a form of activism and a resistance movement to the hegemony of popular culture, based on the ideas of “guerrilla communicate” and the “detournement” of popular icons and ideas. It has roots in the German concept of spass guerilla, and the Situationist International. Forms of culture jamming include adbusting, performance art, graffiti art and hacktivism (notably cybersquatting