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When seeking to awaken collective intelligence, brainstorming can only get you so far. “Artstorming” invites participants to jump directly into the unmediated experience of creation, engaging the full spectrum of our creative intelligence. Better ideas, and often amazing creations, result.

Brainstorm sessions should be a great way for groups to arrive at an idea that is better than an idea that an individual could have come up with alone, but they often don’t work that way. In a big group, the ideas of a few people who feel confident enough to share their half-baked musings tend to drown out the rest. Yale researchers actually found that brainstorming can reduce a group’s creativity. So when collectively designing an arts action, instead of brainstorming, try artstorming!

When artstorming, instead of a blank wall where people write up ideas from the group, everyone stands up and starts improvising together with all the tools at hand. Instead of theorizing about what would look or sound good, they try it out. It starts with physical movement (proven to enhance creative output), then some form of improvisation (word association, or improv theater games) which prepares the brain to take risks.

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